ARE YOU, YOUR BUSINESS OR COMMUNITY ACTIVELY CONTRIBUTING TO A MORE BALANCED AND CONSCIOUS WORLD?
ARE YOU LIVING BY YOUR TRUE VALUES AS A LEADER?
ARE YOU POSITIONING YOUR BRAND OR BUSINESS TO AMPLIFY YOUR VALUES?
It's time to create balance between the masculine and the feminine so all of us can live with more prosperity, safety, and joy.
Companies, brands and institutions are powerful shapers of global culture, reaching billions of people through their outreach, products, Marketing and communications. Our work with businesses and institutions focuses on two key areas:
- We help brand and businesses as well as business leaders uncover the deeper purpose behind their products and identify opportunities to drive positive social change. This involves creating campaigns and products that actively promote women’s freedom rather than reinforcing limitations.
- We deliver our methodology through workshops, webinars and training programmes to help corporate teams understand their influence on gender equality. Leaders learn to evaluate how their products, messaging and workplace culture either advance or hinder women’s empowerment.
The goal is to transform businesses and institutions from commercial entities into conscious catalysts for a balanced world, both within their organisations and in society at large, through their communications and engagement.
This shift in corporate consciousness leads to measurable change – from more inclusive product development to marketing campaigns that celebrate women’s authentic experiences.
How do we make it happen?
1. EDUCATION
Learn our innovative Free Free Methodology® to open your mind and heart to awaken your vision of the world though talks, keynote speaking, Free Free Clubs within your company, summits and more.
2. Awareness
Through transformational campaigns, manifestos, content, immersive experiences, and innovative products that blend art, fashion, and music, we create a multisensory journey to engage the public, conveying your vision in harmony with our shared values.
3. SOLUTIONS
True leaders don’t just talk about problems—they find solutions and take action. Together, we develop creative solutions that make a measurable impact on people’s everyday lives, serving as models for communities around the world.
We believe in costume solutions for your challenges.
Our educational initiatives, awareness projects and impact solutions can be done individually or as a whole depending on the
company´s or institution´s needs and goals.
If done as a whole, we call it our Three-Step to Success Formula that ensures that every team member, along with those impacted by the projects, are prepared to transform fear, shame, guilt, into freedom.
By following this path, we guarantee that our collective efforts will be creative, effective, and innovative, leading to real-world results within your company, institution, or for the public you aim to impact.
PROFIT FOR GOOD
At Free Free, we believe in profit for good – where financial success and social impact aren’t just compatible, but mutually reinforcing. Through our Enterprise partnerships, we demonstrate how companies can drive even more substantial returns while creating meaningful change for women worldwide. This isn’t about traditional corporate social responsibility or charitable giving; it’s about fundamentally reimagining how businesses operate, communicate, and engage with their stakeholders. When organisations embed purpose into their core strategy, they unlock new opportunities for innovation, attract and retain top talent, build stronger brand loyalty, and create sustainable long-term value. Our work with global brands like Unilever, Google, and L’Oréal shows that when companies align their commercial objectives with authentic social impact, they don’t just generate higher profits – they also catalyse systemic change and inspire industry-wide transformation.
OUR METHODOLOGY IN ACTION
1. EDUCATION:
Knowledge is power—especially when we recognise that culture has instilled fear, guilt, and shame in girls and women. When harmful behaviours become normalised, questioning them with love and courage is the only way to break free from the confines of the ‘golden cage.’ All humanity should learn these teachings so that everyone can live with safety, prosperity and joy.
CASE STUDY:
TASIS SCHOOL STUDENTS AFTER ENGAGING WITH OUR THREE-STEP TO SUCCESS FORMULA
2. Awareness Projects
If we don’t recognise what hurts us when things are normalised, how can transformation happen? With this in mind, Free Free and our strategic partners create awareness projects that make an impact through art, fashion, music, and creativity, sparking ‘AHA’ moments where individuals clearly see how to transform their constraints into opportunities & dreams.
Campaigns
Festival
Social Media
Sensorial Dinners
Fashion Collaboration
Summit
We believe in using creativity to awaken humanity by developing the most sensorial initiatives online and offline
3. Solutions
Communicating our values, beliefs and raising awareness is crucial, what measurable actions can we take to solve the challange in real life? How can we generate awareness and create innovative, out-of-the-box solutions? By learning the Free Free Methodology®, you’ll be inspired to take the next step. Your company, institution, or school can become a pioneer in a world that urgently needs collective action.
We believe change is possible in both for-profit and non-profit spaces. Regardless of the context, it requires investment. With this in mind, we are unafraid to explore new ideas through our innovative ventures. Our foundation, supported by our enterprise and dedicated donors, extends these solutions to vulnerable communities around the world.
SOME OF OUR PARTNERS
Free Free is Ready to Partner with You Globally
“The work Yasmine has done through Free Free is already remarkable. Pay attention in the future as she is a force of nature!”
Dr. Joan Johnson-Freese, Department of Globalisation & National Security, Harvard University
“Such beautiful, transformative, and creative initiatives that warm the heart and soul. A big congratulations to the strong woman who is the CEO of Free Free.”
Daniela Cachich, President Future Beverages, Ambev
“The legal system is evolving, but it is still very formal and traditional, the partnership with Free Free has opened new horizons in our actions that are extremely necessary to innovate while protecting and transforming victims lives.”
Dr. Scarance, Department of Justice
