We empower Women to free themselves within, come together as leaders, to
free the world

¨I founded Free Free in memory of my mother, in honor of my daughter, with the mission to liberate women and girls from trauma and societal constraints and become who they truly are. I hold the conviction that if women have the right tools, more self esteem and a collaborative community, they can transform pain and creativity into innovative solutions to the world.

Yasmine McDougall Sterea, Founder & CEO of FREE FREE 


worth of impact

people engaged monthly

+ 70 


Yasmine is a speaker, writer, spiritualist, and educator with a graduate in Social Justice from Harvard and a Masters in Fashion from the renowned Marangoni Institute in Italy. After an illustrious 11-year tenure as an editor and creative director at Vogue, collaborating with influential figures including Rihanna, Naomi Campbell, and Gisele, Yasmine founded the award-winning organization Free Free. Inspired by her mother’s spirit and the birth of her daughter, Free Free tirelessly works towards the emotional, physical, and financial freedom of girls and women, fostering a more just and prosperous world for boys, girls, women, men and the planet at large. Yasmine’s paradigm-shifting methodologies, utilizing fashion and art as cathartic tools, have earned her prestigious awards from the UN & Berkeley, Glamour, and Forbes. Today, Free Free has collaborations with institutions such as Harvard University, Tasis School, and the Department of Justice in Brazil. Yasmine has spoken at the Brazilian Congress, conducted transformative workshops for over 20,000 survivors worldwide, while consulting and speaking to leaderships at some of the world’s most esteemed companies, including Unilever, PepsiCo, and Google.

Yasmine McDougall Sterea


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