“Women who expand don’t fit in the myth of the perfect women.
 Be Free

We are a global organization freeing women and girls from physical, emotional and financial abuse and promoting a healthier, happier and more prosperous world for all of us.

worth of impact

girls and women
freed directly

people impacted

70 partners

5 countries and growing


  1. Planned Parenthood
  2. Women’s health
  3. Violence


  1. Confidence and self esteem
  2. Emotional support
  3. Fashion therapy


  1. Business & Entrepreneurship
  2. Leadership
  3. Financial Education


  1. Corporations
  2. Politics
  3. Household

Get to know our projects more

“I’m a feminicide survivor. I had my ears and nose bitten. I lost everything. Free Free gave me a reason to live again and I recovered my self-esteem. Fashion is not just fashion. Fashion is freedom. It can transform your life. I learned to love myself again. And the world will have to love me as I am. ”

“ It’s about the autonomy and the strength of all women, it’s a revolution from inside fashion.”

The work that Yasmine has been doing through Free Free is already remarkable. Keep an eye out for the future, because she is a force of nature!

“Initiatives that are so beautiful that warms your heart and soul. A big hurrah to the strong women that is the CEO of Free Free who has the mission of helping women to start over.”


“Since the first time I heard about Free Free, I wrote a song that hopefully will come out someday. It’s about the power this organization has. The power that women have when they come together. It’s historical.”

Yasmine McDougall Sterea is a speaker, writer, and educator who advocates for the physical, emotional, and economic freedom of girls and women with a graduate in Social Justice from Harvard.

In 2018, Yasmine founded Free Free after the birth of her daughter in memory of her mother, who passed away after a lifetime of abuse. Free Free is a global organization that has already directly impacted over 16 thousand girls and women and indirectly 40 million people through educational programs and awareness projects to support emotional and financial freedom for women. Free Free has partnerships with the Department of Justice of Brazil, and the Brazilian Women’s House, and collaborated with companies such as Gucci, PepsiCo, Unilever, and United Airlines. Yasmine is a columnist for EXAME magazine, has spoken at the Brazilian National Congress, and has held workshops for victims of domestic violence and survivors of feminicide around the world.

Before founding Free Free, Yasmine worked 11 years at Vogue as an editor and has made over 30 covers with names such as Rihanna, Gisele Bündchen, Naomi Campbell, Kim Kardashian, among London, Brazil, and New York. Yasmine’s international experience and leadership are of utmost importance for the success of Free Free. Speaking and working with abuse is very hard, but through a unique methodology that uses art and fashion to impact girls and women, it is cathartic.

In 2021, Yasmine was named one of the entrepreneurs to follow by FORBES, and in 2020 she won the Woman of the Year award from Glamour for her work and social transformation through Free Free.

Yasmine McDougall Sterea

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