RESOURCES AND Q&A
COMPREHENSIVE GUIDE TO FREE FREE
METHODOLOGY RESOURCES
Free Video Series: “Understanding the Free Free Methodology®”
- Origins and principles
- Neuroscience foundations
- Creative expression techniques
- Mindfulness practices
- Social justice framework
- Implementation guides
Weekly Practice Library
- Guided meditations
- Creative exercises
- Leadership development tools
- Community building activities
- Personal transformation practices
FREQUENTLY ASKED QUESTIONS
About Free Free
What exactly is Free Free and how did it start?
Free Free is a global ecosystem founded in 2018 by former Vogue editor Yasmine McDougall Sterea. Born from Yasmine’s personal journey of transformation after losing her mother to suicide and becoming a mother herself, Free Free combines consciousness, creativity, and social justice principles to create lasting change. We operate through three interconnected pillars:
- Free Free Enterprise: Partnering with global brands like Unilever, Google, and L’Oreal
- The Free Free World Club: A global membership community
- The Free Free Foundation: Our non-profit arm creating grassroots impact.
What makes Free Free's approach unique?
Our methodology uniquely blends:
- Neuroscience research
- Creative expression through art and fashion
- Mindfulness practices
- Social justice principles
- The UN Women, Peace and Security framework
- Impact through tangible action
This integrated approach has generated £70M in verified social impact and helped over 50,000 individuals worldwide.
What is the Free Free World Club and how does membership work?
The World Club is our global membership community offering three tiers:
Friends (Free)
- Access to 10-video Free Free Methodology course
- Basic meditation and journaling tools
- Community platform access
- Early event access
- Foundation updates
Members (£44 month)
- Weekly virtual methodology sessions
- Mentorship opportunities
- Monthly in-person London events
- Exclusive event access (Annual Summit, IWD Festival, Gala)
- Project participation opportunities
- Expert speaker sessions
Leaders (£222/month)
- Leadership Committee membership
- Strategic decision-making input
- Thought leadership opportunities
- Project leadership
- Event co-hosting
- All Associate and Member benefits
How does the Free Free Methodology® work in practice?
Our methodology operates through three key phases:
Education
- Evidence-based neuroscience techniques
- Mindfulness practices
- Creative expression
- Social justice principles
- Women, Peace and Security framework
Awareness
- Personal transformation workshops
- Project development
- Real-world application
- Leadership development
- Community building
Solutions
- Project implementation
- Impact measurement
- Community initiatives
- Corporate programs
- Sustainable change creation
How can organisations and businesses partner with Free Free?
We offer several partnership pathways:
Enterprise Partnerships
- Strategic consulting
- Leadership Trainings
- Employee engagement programmes
- Communications framework development
- Brand purpose activation
- Co-branded campaign development
- Made to measure projects
- Impact measurement.
Foundation Collaboration
- Programme support
- Resource sharing
- Community initiatives
- Educational partnerships
- Donations
- Impact projects
University Partnerships
- Free Free Clubs
- Student projects
- Research collaboration
- Methodology training
- Think tank
- Impact initiatives.
How do you measure and verify impact?
Our impact measurement framework includes:
- Independent verification of social impact value (currently £70M)
- Direct beneficiary tracking (50,000+ people)
- Partnership effectiveness metrics
- Programme outcome assessment
- Long-term impact studies
- Community feedback systems.
Supporting Documentation Available:
- Annual impact reports
- Case studies
- Research findings
- Partner testimonials
- Program evaluations
GET INVOLVED
There are many ways to support Free Free's mission:
1.
Join the Movement
- Become a World Club member
- Start a Free Free Club in your university
- Attend our events
- Partner with us
- Purchase Free Free apparel
2.
Support Our Work
- Make a tax-deductible donation
- Volunteer your expertise
- Share our mission
- Mentor others
- Fund specific projects
3.
Stay Connected
- Follow our social channels
- Subscribe to our newsletter
- Join our online community
- Attend virtual events
- Share your story
For specific questions or partnership inquiries, please reach out to our team: [email protected]
DONATE TO FREE FREE
TRANSFORM LIVES THROUGH GIVING
Your donation helps create a world where every woman can be truly free. Through the Free Free Foundation, we’re building safe spaces, funding educational programmes, and creating sustainable change in communities worldwide.
MAKE YOUR IMPACT
£25
Supports one girl’s participation in youth leadership workshops
£50
Provides educational materials for Free Free School Clubs
£100
Funds mentorship programs for emerging leaders
£250
Helps create safe spaces in vulnerable communities
£500
Enables entrepreneurship training programes
MONTHLY GIVING
Join our community of sustained impact by becoming a monthly donor. With £33 a month you support our Free Free Mobile space to take our workshops on a monthly basis in Gambia and Brazil.
WHERE YOUR MONEY GOES
The Free Free Foundation ensures transparent and effective use of all donations:
- 55% Program implementation
- 15% Capacity building
- 10% Marketing and outreach
- 20% Operational expenses
CURRENT PRIORITIES
Your donation will support initiatives like:
- Free My Period Project in Gambia
- Creative Safe Haven in Paraíba do Sul, Brazil
- UK Leadership Development Programs
- Educational partnerships worldwide
TAX BENEFITS
As a registered 501(c)(3) organization, all donations are tax-deductible. Annual impact reports and financial statements are available to donors.
CORPORATE MATCHING
Double your impact! Many companies match employee donations. Check if your employer participates in matching gift programs.
OTHER WAYS TO GIVE
- Legacy giving
- In-kind donations
- Volunteer expertise
- Project sponsorship
- Event support
Contact our development team to discuss customised giving options:
The Free Free Foundation is a USA 501 (C) 3 CHARITY
For more information on how you can join us, email: [email protected]