The Free Free Methodology ®

The Free Free Methodology is a unique approach created over many years by Founder Aiyahla,Yasmine McDougall Sterea that blends neuroscience, mindfulness practices, social justice principles, the Women, Peace and Security UN framework and fashion, art, sound, and creativity. It is non-therapeutic, educational methodology in a 3 step to success formula.

1—Education and Awareness

Participants learn evidence-based techniques drawing from neuroscience research, mindfulness practices, women/peace/security framework, delivered through creative and artistic expression.

2—Creativity

Individuals think outside of the box to develop tangible ideas, projects and campaigns, applying their learning to real-world situations.

3—Solutions

Ideas become reality through implemented solutions, from community initiatives, advocacy, to corporate programmes, creating measurable social impact.

Through carefully designed experiences - from intensive workshops to virtual coaching - participants discover new perspectives on consious
leadership, and purpose.

WATCH THE FIRST FREE FREE METHODOLOGY workshop with brazilian authorities and women that went through extreme violence

HOW IT WORKS

The methodology adapts to each context while maintaining its core principles. Whether we're working with corporate leaders, entrepreneurs, universities, schools, or community groups, we bring our proven 3 step-system into action to achieve profound personal and professional growth.

Our approach delivers:

  • Immediate impact through breakthrough ‘aha’ moments
  • Sustainable change through practical tools and techniques
  • Measurable results for individuals and organisations
  • Ongoing support through our global community.

FORMAT OPTIONS

  • Executive workshops
  • Virtual coaching programmes
  • Group experiences
  • Custom corporate sessions
  • Foundation programmes

The results speak for themselves: participants report significant increases in confidence, leadership capability, and strategic clarity. Our partnerships with global brands and institutions have generated £70M in verified social impact, demonstrating how personal transformation drives organisational change.

EXPERIENCE THE METHODOLOGY

“The work Yasmine has done through Free Free is already remarkable. Pay attention in the future as she is a force of nature!”

Dr. Joan Johnson-Freese, Department 
of Globalisation & National Security, Harvard University

“Such beautiful, transformative, and 
creative initiatives that 
warm the heart and soul. 
A big congratulations to the strong woman who is the CEO of Free Free.”

Daniela Cachich, President Future Beverages, Ambev

“The legal system is evolving, but it is still very formal and traditional, the partnership with Free Free has opened new horizons in our actions that are extremely necessary to innovate while protecting and transforming 
victims lives.”

Dr. Scarance, Department of Justice

Join Us