“Women who expand don’t fit in the myth of the perfect women.
 Be Free

We are an ecosystem of change that empowers girls and women to be who they truly are, lead by example, and achieve their emotional and financial freedom.

We believe that with education and awareness through art, fashion, and experiences, we have the ability to free ourselves from the myth of perfection, redefine trauma, understand abuse, and attain freedom so that all of us – girls, boys, women, and men – can live with more health, prosperity, and joy.

worth of impact

people impacted directly


70 partners

5 countries and growing

The Free Free Club for Universities & Schools is committed to empowering teenagers and young adults to become conscious leaders starting with themselves. By providing education on critical life skills such as self-esteem, challenging the myth of perfection, identifying and combating abusive situations, and promoting financial freedom, we aim to support students by providing them with the tools to start creating a meaningful impact in the world.

Everyone has the power to change the world, starting with themselves. Women who are seeking a higher purpose and are eager to use their voice, influence, and experience have the power to positively transform everyone around them.


  1. Planned Parenthood
  2. Women’s health
  3. Violence


  1. Confidence and self esteem
  2. Emotional support
  3. Fashion therapy


  1. Business & Entrepreneurship
  2. Leadership
  3. Financial Education


  1. Corporations
  2. Politics
  3. Household

Get to know our projects more

“I’m a feminicide survivor. I had my ears and nose bitten. I lost everything. Free Free gave me a reason to live again and I recovered my self-esteem. Fashion is not just fashion. Fashion is freedom. It can transform your life. I learned to love myself again. And the world will have to love me as I am. ”

“ It’s about the autonomy and the strength of all women, it’s a revolution from inside fashion.”

The work that Yasmine has been doing through Free Free is already remarkable. Keep an eye out for the future, because she is a force of nature!

“Initiatives that are so beautiful that warms your heart and soul. A big hurrah to the strong women that is the CEO of Free Free who has the mission of helping women to start over.”


“Since the first time I heard about Free Free, I wrote a song that hopefully will come out someday. It’s about the power this organization has. The power that women have when they come together. It’s historical.”

Yasmine is a speaker, writer, spiritualist, and educator with a graduate in Social Justice from Harvard and a Masters in Fashion from the renowned Marangoni Institute in Italy. After an illustrious 11-year tenure as an editor and creative director at Vogue, collaborating with influential figures including Rihanna, Naomi Campbell, and Gisele, Yasmine founded the award-winning organization Free Free. Inspired by her mother’s spirit and the birth of her daughter, Free Free tirelessly works towards the emotional, physical, and financial freedom of girls and women, fostering a more just and prosperous world for boys, girls, women, men and the planet at large. Yasmine’s paradigm-shifting methodologies, utilizing fashion and art as cathartic tools, have earned her prestigious awards from the UN & Berkeley, Glamour, and Forbes. Today, Free Free has collaborations with institutions such as Harvard University, Tasis School, and the Department of Justice in Brazil. Yasmine has spoken at the Brazilian Congress, conducted transformative workshops for over 20,000 survivors worldwide, while consulting and speaking to leaderships at some of the world’s most esteemed companies, including Unilever, PepsiCo, and Google.

Yasmine McDougall Sterea

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