“Women who expand don’t fit in the myth of the perfect women.
 Be Free

We are a global organization freeing women and girls from physical, emotional and financial abuse and promoting a healthier, happier and more prosperous world for all of us.

worth of impact

girls and women
freed directly

people impacted

70 partners

5 countries and growing


  1. Planned Parenthood
  2. Women’s health
  3. Violence


  1. Confidence and self esteem
  2. Emotional support
  3. Fashion therapy


  1. Business & Entrepreneurship
  2. Leadership
  3. Financial Education


  1. Corporations
  2. Politics
  3. Household

do it?

  • Educational Cycles and mentoring
  • Books and educational booklets
  • Art
  • Talks, experiences and immersions
  • Festivals and summits
  • Newsletters
  • Meditations + Fashion Cure
  • Publications
  • NFT
  • WEB3

Get to know our projects more

“I’m a feminicide survivor. I had my ears and nose bitten. I lost everything. Free Free gave me a reason to live again and I recovered my self-esteem. Fashion is not just fashion. Fashion is freedom. It can transform your life. I learned to love myself again. And the world will have to love me as I am. ”

“ It’s about the autonomy and the strength of all women, it’s a revolution from inside fashion.”

“Free Free is something for strong women, Free Free came to open spaces for you.”

“Initiatives that are so beautiful that warms your heart and soul. A big hurrah to the strong women that is the CEO of Free Free who has the mission of helping women to start over.”


“Since the first time I heard about Free Free, I wrote a song that hopefully will come out someday. It’s about the power this organization has. The power that women have when they come together. It’s historical.”

Mother of Violeta Lua, daughter of Lillian Rose. Yasmine Is FREE by nature and resilience. Courageous. Former law student and ballerina. Creative Director and Business Woman who holds a master’s degree in fashion from the Italian Instituto Marangoni in London. She worked 11 years at Vogue as editor and creative director, and has done over 30 covers with names such as Rihanna, Gisele Bündchen, Naomi Campbell and Kim Kardashian between London, São Paulo, Rio de Janeiro and New York. In 2018 Yasmine founded Free Free after her daughter’s birth and in honor of her mother’s memory, who passed away after a life of abuse. Yasmine’s mission today is with the sacred feminine. She dreams of a world where women and girls are free to be who they want to be. She dreams of a world of equilibrium to all living beings. She believes that art is the portal to your soul.

Yasmine has graduated in Social Justice at Harvard, is an advocate for women and girl’s freedom, author of the book I Decide to be Myself, and CEO of Free Free, a decentralized organization that has directly impacted over 15 thousand girls and women and 20 million people indirectly.

In 2021 she was named one of the entrepreneurs to follow by FORBES WOMEN and in 2020 she won the Woman of the Year award by Glamour for her performance and social transformation through Free Free.

Yasmine McDougall Sterea

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