Women’s self esteem and self worth has always been the first area a woman is attacked in a relationship, family, school, college, or workplace. The media, films, magazines, culture, and religion still put most of women’s worth on their body and once a woman doesn’t feel she has value , she is vulnerable to any situation of abuse. Rates of depression among girls and women have doubled, between 2000 and 2010, 65% of women and girls have eating disorders, 17% of teens engage in cutting and self-injurious behavior. Just in the U.S. women spend $ 12,000 to $ 15,000 a year on beauty products and salon services, the average facelift costs $11,429 and this is enough to pay for 5 years at community college, 2 years at a state university, 1 year at university in California. Self objectification has negative consequences including shame, anxiety, and self disgust.

Alongside psychologists Free Free has created a method that includes techniques of Psychodrama, PNL, Meditation, and studies of Jung to create an exclusive methodology with art and fashion. When we talk about painful or abusive situations it is very harsh but when we mix it with art and fashion it becomes cathartic.

“I’m a femicide survivor. I had my ears and nose bitten. I lost everything. Free Free gave me a reason to live again and I recovered my self esteem. Fashion is not just fashion. Fashion is freedom. It can transform your life. I learned to love myself again. And the world will have to love me how I am. “Talita, femicide survivor”